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Supports certain safety claims on Instagram, but recommends disclosure modifications to influencers' TikToks.
November 4, 2024
By: Christine Esposito
Editor-in-Chief
BBB National Programs’ National Advertising Division (NAD) has determined that Drunk Elephant provided a reasonable basis for its claim that certain skincare products in an Instagram post are “safe for kids and tweens to use.” NAD’s inquiry about the claims came from its routine monitoring program. However, NAD also determined that two TikTok videos demonstrating and reviewing Drunk Elephant’s B-Goldi Bright Drops did not sufficiently disclose the material connection between Drunk Elephant an...
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